Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
Luxury expectation: Customers in high fashion expect more than clothes; they expect storytelling, prestige, and seamless service at every touchpoint.
Digital gap: George Atelier’s previous digital presence didn’t reflect its true luxury status. It lacked the polished look, feel, and engagement tools that global fashion leaders use.
Balancing act: The brand needed to stay true to its heritage while adapting to modern channels like e-commerce, digital showcases, and social-first branding.
Our Solution
TSM partnered with George Atelier to close that gap and create a future-ready fashion identity:
Crafted a refined digital brand system, including updated visuals, typography, and messaging that matched luxury standards.
Designed a modern online platform that showcases collections with an editorial feel — minimal, bold, and immersive.
Integrated customer engagement tools such as lookbooks, collection highlights, and direct touchpoints, ensuring exclusivity while welcoming global access.
Created a consistent narrative across digital channels, so the brand speaks the same language whether on Instagram, a website, or in client-facing decks.
The Benefits
- Premium presence across digital platforms.
- Stronger global audience connection.
- Positioned as a timeless luxury brand.
- Clear foundation for growth and campaigns.
