The Deal Breakdown
The company placed about 2.043 million ordinary shares at £1.28 each.
Settlement is expected early this week, with Smarter Web set to receive 97% of the proceeds.
Roughly 548,799 shares remain unplaced from the initial agreement—meaning there’s still room for more fundraising down the line.
What the Money Will Be Used For
1. Improving Services & Retaining Customers
Smarter Web runs on a subscription model where clients pay for website design, hosting, and digital marketing on a recurring basis. This funding will help the company make its services sharper and onboarding smoother, so customers stick around for the long haul.
2. Strategic Acquisitions
Apart from growing organically, Smarter Web is eyeing smaller companies it can acquire to boost its client base and revenue streams. Think of it as “buying growth” instead of waiting for it.
3. Doubling Down on Bitcoin
One interesting angle is that Smarter Web accepts Bitcoin payments and also sees Bitcoin as part of its long-term financial play. This policy gives the business a unique edge, especially in today’s fast-evolving digital finance landscape.
Earlier this year, the company unveiled a bold 10-year growth strategy that mixes subscription revenue, acquisitions, and a Bitcoin treasury. Since listing via reverse takeover in April, Smarter Web’s market valuation has skyrocketed—from £3.7 million to almost £937 million in just a few months.
For Nigerian entrepreneurs and startups,
Smarter Web’s story is a reminder that:
Recurring revenue (subscriptions) is king—it creates stability and attracts investors.
Mergers & acquisitions are powerful shortcuts to growth.
Crypto integration can set you apart, but it’s a long game.
Smarter Web is showing how mixing traditional business with forward-thinking finance can unlock massive growth—something our local tech ecosystem can definitely take notes from.
